Upworthy.com A Positive Viral Videos

Upworthy is...

...social media with a mission: to make important stuff as viral as a video of some idiot surfing off his roof. Here's a piece by The New York Times' David Carr about our first 100 days.

At best, things online are usually either awesome or meaningful, but everything on Upworthy.com has a little of both. Sensational and substantial. Entertaining and enlightening. Shocking and significant.

That's what you can expect here: no empty calories. No pageview-juking slideshows. No right-column sleaze. Just a steady stream of the most irresistibly shareable stuff you can click on without feeling bad about yourself afterwards.